Candidates for office need to weave together a compelling narrative that answers the question of why they are seeking public office. In American public life, certain aspects of a person’s background can help them build for election, while others can be an impediment to the campaign.
Read MoreToo many candidates fail because they have issues in their background that they don’t disclose soon enough. Campaign staff hate it when you are months into a campaign and negative information on you surfaces that they didn’t know about. Everyone is forced to scramble and do crisis management, you get sidetracked. In reality, an ounce of preparation is worth a pound of cure.
Read MoreThe news recently has been a steady drumbeat of disaster and tragedy. From the flooding in Colorado to the mass shootings in Washington DC, these events create a torrent of reaction from regular citizens, elected officials, and aspiring candidates. Ultimately, those in the public eye must react in a measured and respectful way in order to avoid the perception that they are exploiting a tragedy for political gain.
Read MoreEveryone loves a good scandal. Especially the media. Politics reliably provides salacious scandals mixing sex, money and power. Everyone is looking for their next big story and political scandal will always provide. Whether it is Congressmen sending naked pictures on twitter or hiding cash in their freezer, Mayors smoking crack with prostitutes, or Governors “hiking the Appalachian Trail,” the truth always comes out because someone will keep digging.
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